Articles

The Best of Behind the Scenes

You are after all already hiring a location, a photographer, a makeup artist and maybe more. You have already steamed your clothing or even given it for dry cleaning already; or perhaps you will after the shoot. The stage is set, use it to optimize content.“Behind the Scenes is all about the process, and not the product”.

If quality is a buzzword for your brand, then the process is an important part of your campaign. Behind the scenes content can be your best shot in putting across your process to your customers.

On the other hand, in a world of misinformation trust does not come easily. You need to earn it, and transparency online can be a good place to start. You can do so by providing raw and real behind the scenes footage to your target audience.

Why do we need to?

Behind the scenes helps you build the know, like and trust factor by building a connection with the customer. Don’t you want your customer to feel included? Similarly, it will help you showcase your personality and give an inside look into your team. It helps you become more relatable. Furthermore, it connects customers with your brand because YOU are what makes the brand unique.

With today’s market being highly competitive, it can be a great tool to build suspense and engage the audience, which will help boost future sales eventually. Moreover, with multiple platforms to feed content to, why not take advantage of an opportunity right in front of you.

BTS helps your customers see the product through different angles, lighting and give them a different perspective. In other words, the final finished images don’t always tell the entire story.

Check out how our photographer Melanie posts BTS for inspo.

“If people like you they’ll listen to you, but if they trust you they’ll do business with you.”

— Zig Ziglar

How do we do this?

Have a dedicated content creator for this role. As much as you think you are “just” going to get some behind the scenes, it’s not going to happen. You have to be realistic about your responsibilities and therefore abilities during a shoot.

If you really are tight on budget, let a camera run perched up somewhere unobstructed. Don’t forget to tell the team you are recording. This way at least you have some snippets. If you can, change the angle every once in a while.

Having someone dedicated also means they could tend to different platforms, and remember not only to shoot in one format but two.

If you go with the latter option, then you need to plan the video editing consequently. You must realize and remember, it is an arduous process of navigating thru clips to find the gems, audio selection, beat matching and more.

But what scenes do they shoot?

The Prep

Freeze the mood of the day by going back to the start. Right to the coffee. The state of the clouds that day. Teams rolling in. Can you capture the glint in the eye of your art director who exudes excitement? The careful hugs (because we still covid wary) of talents seeing each other again and knowing the magic they do as a team. The tangible chemistry of a good team seen in the smiles and through an indiscernible murmur. Be careful that you indeed ensure the secrets shared on set stay there, and your soundtrack blurs those hints of conversation.

The Process

Build the anticipation, quicken the clips as the day wears on. Communicate the panic towards the end of every shoot where you realize there’s too much left by sneaking inn a glimpse of that ominous clock.

The Pack up

Goodbyes are bitter sweet. Capture the sweet bit with a group photo. The evidence of a photoshoot well done. A suitcase rolling out. The empty space (cleaned up because thats how we leave it) that witnessed a day of beautiful memories made. The bare clothing rack waiting for another deliriously productive day. Stick the coming soon message against a vacant wall.

I could write a lot more, but you also need to ensure that this narrative reflects your brands tone. The best option is to have a custom list of things that you need this role to fulfill on the shoot. For more information, click here for our tailored checklist for your shoot.

39 thoughts on “The Best of Behind the Scenes

  1. I have been surfing on-line more than three hours nowadays, yet I by no means found any fascinating article like yours. It is beautiful price enough for me. In my opinion, if all website owners and bloggers made excellent content as you did, the internet will likely be much more useful than ever before.

  2. This is the perfect blog for anybody who wants to find out about this topic. You know a whole lot its almost hard to argue with you (not that I actually would want toÖHaHa). You certainly put a fresh spin on a topic thats been written about for a long time. Excellent stuff, just wonderful!

  3. Simply wish to say your article is as surprising. The clarity in your post is simply excellent and i could assume you’re an expert on this subject. Well with your permission allow me to grab your feed to keep updated with forthcoming post. Thanks a million and please keep up the rewarding work.

  4. I agree with your point of view, your article has given me a lot of help and benefited me a lot. Thanks. Hope you continue to write such excellent articles.

  5. I am now one of your regulars and I look forward to your engaging posts!Love,SusanHeather, this is a really nice article. We’ve all seen TR and many other fantastic presenters, but it’s good to see what makes them so fantastic broken down into easily digested steps. Congratulations on being chosen as a Start Up Week Presenter. You will be fantastic!Most welcome and thank you for reading and the comments. Any questions, don’t hesitate, you can also DM me onsite with the messaging feature. I try to answer within 24 hours. Be well sir!

  6. We have met many great new friends from RVing, some doing it themselves, some just good people who live in one place. We can also visit all of our friends and family whenever we’d like thanks to the flexibility. Otherwise, hanging out is just like you might do at home, but typically around a campfire. If you enjoy the lifestyle, then there isn’t a ton to “cope” with that wouldn’t apply to normal life.

  7. Reading your article helped me a lot and I agree with you. But I still have some doubts, can you clarify for me? I’ll keep an eye out for your answers.

  8. For my thesis, I consulted a lot of information, read your article made me feel a lot, benefited me a lot from it, thank you for your help. Thanks!

  9. Thanks for the feedback! That’s an interesting point. I suppose there are many reasons, internal and external, why we do not accomplish all that we might. Regardless, I am thankful for the Lord’s grace in that. Thanks again!

  10. Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!

  11. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

  12. Reading your article has greatly helped me, and I agree with you. But I still have some questions. Can you help me? I will pay attention to your answer. thank you.

  13. בדרך כלל, כלקוחות – אנו נוטים לאמץ מעסים שדוגלים באסטרטגיה גמישה מולנו, אך ישנם לעתים כמה מעסים שאינם גמישים שדווקא הם עשויים להתגלות כאנשים שתתחברו אליהם ושיספקו עבודה מאד מקצועית הלכה למעשה.
    מאד חשוב לעבור על כל מיני סוגים של המלצות כדי לאשש
    שהבחירה שבחרתם אכן מתאימה לכם מבחינת התוכן של העיסוי.
    עד כה, תיארנו בשלושה פרקים כיצד נראות שיחות הטלפון שלכם טרם העיסוי.
    שיא הנוחות עם נערות ליווי בחיפה
    שמחכות להגיע עד אליך. ישנם גברים, בעיקר אנשי עסקים, אשר רוצים ליווי לאירוע וישנם את כל שאר האנשים שרוצים
    לבלות עם נערות ליווי במיטה, עיסוי אירוטי אינטימי ודיסקרטי שיעשה להם נעים.
    בדירות תוכלו למצוא את כל מה שאתם צריכים.

    ובכן זוהי בדיוק הבטרייה שאתם צריכים להטעין.
    ראשית, אינכם צריכים לצאת מהבית, כך שאתם חוסכים המון
    זמן בכל הקשור להגעה לקליניקת העיסויים ברמת הגולן .
    בשביל בילוי עם דירות דיסקרטיות מבוגרות
    אתם צריכים שני דברים, נערת ליווי בוגרת ודירה לקחת אותה אלייה.

    אתם רק צריכים הנאה ולא אכפת לכם משום דבר אחר?

    Here is my homepage https://papillonvip.com/city/Discreet-apartments-in-Herzliya.php

Leave a Reply

Your email address will not be published.